The Monterey Five perfected the art of discussing murder at the beach and looking forlornly at the waves, but six years before, One Direction personified chaotic good by running head-first into that ocean, fully clothed. Is this what serotonin looks like? One Direction never really topped the pop genius of this song, nor did they ever outdo the pure and simple euphoria in this video. A cinematic masterpiece that is as-yet unchallenged. This video came out a year after Christopher Nolan’s Interstellar, and if you think about it, have any good space films come out since? No? It all ended with Drag Me Down, in which the band (minus Zayn) are mysteriously granted American passports and sent to space by NASA. One Direction's cinematic legacy, continued. When all five boys appear at the end, it’s easy to see exactly where Alex Garland found inspiration for his visual representation of the multi-verse theory in Devs. This one rules solely for the walk down memory lane: each member shows off a photo from their childhood, with family members making star cameos. When things begin in a darkroom, you know something nostalgic is about to wallop you in the heart. On the other hand, one can find papers explicitly discussing the use of video diaries for research purposes with children in the fields of Education, Sociology. Things take a turn for the better, however, when the boys decide that a good night of partying ends in defunding the police and climbing Tower Bridge. Such is true of Midnight Memories, which finds One Direction embracing their British masculinity and becoming infuriating drunk lads in the kebab shop at 3am. You either die a hero, or live long enough to see yourself become the villain.
Bonus points if you catch Harry’s reference to his quadruple nipples. This video is nothing but unadulterated fun, as the five boys perform arguably one of their best songs in a range of environments - they’re surfing, then they’re sailors, then they’re in prison (except their prison uniform was seemingly purchased at H&M). It would be hard to find anything more purely 2011 than this video, which essentially doubles as a video catalogue for M&S menswear. This one would pass us by if it weren’t for the styling, which is not to be sniffed at. It ends with rainfall, because they’re a boyband. Instead, it contains Danny Devito, cultural appropriation, and a half-baked concept in which each of the boys personify some sort of desirable value (love! mystery!). We love a music video with a dramatic narrative, but for a song about one’s concern that their partner is desired by others, nothing in this video matches anything lyrically. The utter chaos in this clip secures its position on this list. 'I can make your girlfriend scream louder than you ever could just by pressing her follow button.' - Harry. While doing hand signs: 'Stop the traffic. 'Cute as a button, every single one of you' - Marcel AKA Harry. (Sidenote: If you need any more proof that this video is cursed, at the time of writing, it currently holds. Niall the Church Boy more like it.' - Louis. Heterosexual nonsense aside, the video becomes fun in the latter half, and it at least allows Harry to show off his acting chops pre-Dunkirk. New West End Company BRANDPOST | PAID CONTENT.
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